Pionero's Secret

ASLE made us a very interesting proposal: to create a game that raises awareness of collaborative business projects. We immediately knew that we wanted to move users away from the real world so the concepts could be explored without preconceptions. We created a fantasy world called Pionero and disguised the process as a humorous, slightly surreal adventure. It was fun to joke about the problems involved in setting up a business—we know them first-hand! This helps the message reach players much more effectively: while enjoying the game, they naturally learn what it means to start a business with partners.